Imagine if we could see every logo ever designed. Where have all those sketches, rejected designs and millions of files gone? Are they locked away in giant data centers somewhere on the planet, never to see the light of day again? Could they give us a different perspective on the history and evolution of graphic design? 

There is no doubt that there are masses of preliminary studies in which graphic designers did their best work. This book delves into the well-preserved digital archive of the Brussels-based studio visionandfactory and its founder Hugo Puttaert, which spans 30 years, and uncovered almost a thousand logo designs. Geometrically speaking. 

The collection offers more than visual inspiration; it provides a unique lens through which to explore the history and craft of identity design, celebrating the beauty of unfinished work and the power of possibility.

Designed by Hugo Puttaert

Published by Not Yet. Publishers, 2024

Softcover, 174 pages, b&w and color images, 6.75 × 9.25 inches

ISBN: 978-6-46-498543-6