By Gail Anderson and Steven Heller

This book serves as an introduction to the key elements of good typographic design. 

Broken into sections covering the fundamentals of typography, the book features works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own.

From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces and puns, discover all the brilliant ideas that can be brought to your own designs.

The result is an instantly accessible, jargon-free guide to typographic design using professional techniques, a worthy creative resource for longtime practitioners, those just getting started in graphic design, and both teachers and students looking for fresh inspiration. 

Designed by Alexandre Coco
Cover design by Pentagram

Published by Laurence King Publishing, 2016

Softcover, 128 pages, full color, 6.2 × 8.6 inches

ISBN: 978-1-78067-849-8