An accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes, and pictures: logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses, and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.

This guide is an indispensable resource for anyone looking to learn basic skills for designing a logo, introducing the key elements of good logo design while providing inspiration for graphic design and branding projects.

Written by Steven Heller and Gail Anderson, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation, and identification.

Perfect for students, beginners or anyone curious about logo design.

Designed by Alexandre Coco

Published by Laurence King Publishing, 2019

Softcover, 128 pages, full color, 6.2 × 8.6 inches

ISBN: 978-1-78-627412-0