Technology and Craft in Typography
By David Jury
With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography.
Design studios no longer flaunt their digital hardware, in fact, quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant.
While mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication, this text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well.
Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, the traditional typographic craft is new, different, and therefore exciting, potent, and culturally subversive.
“Print is NOT dead or dying, yet it is continually transformed. Jury's book is a necessary reminder of where print design came from, where it is going, and what it means to design as art and craft.” —Steven Heller, co-chair SVA MFA Design and SVA MFA Designer As Author, and Entrepreneur, graphic designer, and author
Designed by David Jury
Cover design by Louise Dugdale
Published by Bloomsbury Visual Arts, 2018
Softcover, 208 pages, 200 color images, 8.25 × 10.63 inches