This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.

Richly illustrated and easy to navigate, this compact reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Portable and easy-to-parse, this is a book that's easy to keep in your bag, on your desk, or anywhere you choose to work.

Featured principles include authenticity, social responsibility, world building, gatekeepers, rituals and routine. 

Designed by John Hall Design Group

Published by Rockport Publishers, 2025

Softcover, 216 pages, full color offset, 4.92 × 4.92 inches

ISBN: 978-0-76-039382-6