In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression.

Packaged for Life: Coffee & Tea highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organization deems ‘the most consumed beverage in the world after water.’ Coupled with a booklet of fun facts about the products themselves, this volume serves as a vessel of inspiration that celebrates the overlooked tactile beauty of our favorite things.

Illustrated by Chiu Road

Published by victionary, 2020

Softcover with rubberband, 256 pages [+ loose insert booklet, 36 pages], full color, 5.75 × 7.75 inches

ISBN: 978-9-88-756668-7