Starting from these four main Japanese color features: retro sense, minimalism, kawaii (cute) and avant-garde, this book categorizes popular Japanese color schemes.

It aims to provide a panoramic view of how the colors' origin, cultural value and qualities can influence contemporary Japanese aesthetics, as well as how the Japanese use colors to express their emotions and use color schemes to increase visual enjoyment.

The book also includes the insights of great Japanese design masters such as Taku Satoh, Shogo Kishino, Kenya Hara, Kazumasa Nagai, Kazunari Hattori, Manabu Mizuno, etc., and shows readers contemporary Japanese colour matching from the aspects of clothing, food, housing and transportation.

With nearly 100 color matching cases, 168 chromatographic classifications, and three different covers, readers can more effectively learn about popular Japanese colors and be inspired to make their own unique color schemes!

Published by Sendpoints, 2022

Hardcover with book wrap, 287 pages, full color, 7 × 9.5 inches
Covers may vary

ISBN: 978-9-88-760879-0