Thought and Practice of Branding Design around the World

Designing user experiences is increasingly required for designers, and one of the fields where this is most evident is in the field of branding design. Issue #399 turns a spotlight on branding design and "Design Thinking," highlighting the work and approaches of seven design studios in Japan, Asia, Oceania, the Middle East, Europe, and the United States.

The issue also includes profiles on FISK, Kokoro & Moi, CEKAI, STUDIO NA.EO, eyen design, Seachange, and Bureau Borsche; an essay, "What do we assess in critique?" by Ian Lynam; a feature on independent practice by Tetsuya Goto, designed by Sulki & Min; and an interview with Ksenya Samarskaya, "Creating a Space for Typography: TDC’s Transformation and Expansion into the Asia Region."

Designed by Kensaku Kato, Megumi Moriya (LABORATORIES)

Published by Seibundo Shinkosha Co., Ltd., 2022

Bilingual, in Japanese and English (not all content translated)

Softcover, 172 pages, full color, 8.9 × 11.75 inches