In the Swiss provinces, at the foot of picturesque mountains, on a quiet lake, a biotope of avant-garde design has formed. The self-proclaimed “Poster Town” of Lucerne has merged the boundaries between art and design, creating a contemporary design phenomenon in the process. Posters for the Neubad Cultural Center, which have found their way out of the valley to please audiences around the world, are part of the visual tapestry that's emerged in the region.

The Neubad posters, in minimalist black and white, not only capture contemporary design trends, but playfully transcend the boundaries of modern perceptual habits. Illustration and experimental typography document subcultural codes functioning in a highly cultural public space—resulting in works that remain unpretentious despite their artistic daring.

The Neubad Plakat is an aesthetic phenomenon and an expression of social change that has always been expressed in fashion, music, design—in other words, in the zeitgeist. The collection of curated pieces in this volume formulate a new expression of this emerged aesthetic.

Edited by Erich Brechbühl, Fons Hickmann, Lea Hinrichs, Sam Steiner, Sven Lindhorst-Emme

Designed by Erich Brechbühl and Sam Steiner

Published by Slanted, 2023
Bilingual, in German and English

Hardcover (casebound), 564 pages, b&w, 4.75 × 6.4 inches

ISBN: 978-3-94-844049-7