In the last two decades, Iranian poster design has achieved widespread admiration and distinction for its innovative explorations of type and typography, which have been notably accelerated by the implementation of new digital technologies.

The first poster designers completed independent artistic training and created painterly-illustrative works in the 1960s. The simultaneous opening to the West under Shah Mohammad Reza Pahlavi promoted global cultural exchange. With the proclamation of the Islamic Republic in 1979 and the Iran-Iraq War (1980–1988), however, this was rapidly interrupted. At the end of the 1980s, a new generation of designers took up the graphic heritage of the pre-war period. At the turn of the millennium, the Iranian poster finally conquered international festivals and caused a great stir in the Western community.

Volume 35 of the Poster Collection series brings together Iranian cultural posters from 1960 to the present. Despite the many different creative approaches, they all demonstrate the search for a fusion of history and contemporaneity, Iran's own tradition and Western inspiration, art and everyday culture. An often unorthodox interpretation of Persian cultural heritage is combined with the confident use of computer-generated graphics.

The posters presented in this latest installment of Lars Müller Publishers’ Poster Collection series expand the boundaries of Iranian poster design and showcase the energy, passion and enthusiasm of a new generation of designers.

Edited by Bettina Richter
With text by Majid Abbasi and Maryam Razi

Designed by Integral Lars Müller

Published by Lars Müller Publishers, 2023
Bilingual, in German and English

Softcover, 96 pages, 134 full color and 14 b&w images, 6.5 × 9.5 inches

ISBN: 978-3-03-778730-4