CodeCrafted: Generative Design in Branding
We live in a fast-paced digital world, and one thing is obvious—algorithms and data make the world go round, and have certainly had a transformative impact in the realm of design. From cutting-edge interactive installations that engage the senses to print products that challenge traditional design norms, the synergy of programming, technology, and design come together to form interactive, compelling visuals that continue to evolve to keep audiences engaged and excited, and adapt seamlessly across mediums and applications.
CodeCrafted is your window into the future of branding, where code and creativity merge to build dynamic identities. This book features a rich showcase of brilliant generative design work, and insights from top studios like DIA, Studio Dumbar, DEPT®, and LAVA. This volume also includes essays from generative design pioneer Patrik Hübner and coding expert Tim Rodenbröker, offering deep dives into the field’s creative and technical potential.
Designed by Leanne Lee
Published by victionary, 2025
Softcover with plastic sleeve, 304 pages, full color, 6.75 × 9.25 inches
ISBN: 978-9-88-768455-8