This monograph, featuring the work of Hugo Puttaert and his studio visionandfactory, was published in 2014 by MER Paper Kunsthalle, with texts by Rick Poynor (foreword) and Steven Cleeren (central text, based on several interviews).

The book presents a tight selection of work over a period of 25 years and is arranged according to the colors of the spectrum. The cover (in three versions) was printed with thermosensitive ink. When heated, the full color palette and the full title appear: "Think in colour, even if you prefer black and white" — an unmistakable credo.

Designed by Dimitri Jeannottat & Hugo Puttaert

Published by MER. Paper Kunsthalle, 2014

Softcover, 384 pages, b&w and color images, 6.76 × 9.25 inches

ISBN: 978-9-49-177518-5