Fantasy: Invention, Creativity, and Imagination in Visual Communication
By Bruno Munari
Never before translated into English, Bruno Munari’s Fantasy, originally published in Italian in 1977, invites the reader to explore their own imagination, creativity and fantasy through a journey into Munari’s mind and work. His theory of creativity, developed in conversation with the Reggio Emilia Approach (a self-guided approach to education) and the work of Jean Piaget (a Swiss developmental psychologist who proffered a theory termed “genetic epistemology”) foregrounds the book’s journey through Munari’s design processes, both working for clients and teaching design principles to children.
By turning both life and work into a classroom, Munari unlocks a path through imagination in order to access his, and in turn the reader’s, deepest sense of play.
The facsimile reprint is accompanied by new contextual annotations by Munari scholar and design historian Jeffrey Schnapp. These microinterventions highlight the innovations that make this work as relevant today as when originally published.
Originally published by Editori Laterza in 1977 as Fantasia: Invenzione, creatività e immaginazione nelle comunicazioni visive.
Translation and annotations by Jeffrey Schnapp
Designed by IN-FO.CO, Matt Harvey, and Thomas Bollier
Published by Inventory Press, 2024
Softcover, 240 pages, 224 b&w images, 4.5 × 7 inches
ISBN: 978-1-94-175370-5