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TM: The Untold Stories Behind 29 Classic Logos


By Mark Sinclair

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities from Europe and North America.

The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man.

Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Published by Laurence King, 2014

Hardcover, 224 pages, full color, 11.125 × 8.625 inches

ISBN: 978-1-78067-165-9