Thoughts on Design / Paul Rand


Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design—advertising, print, industrial—should seamlessly integrate “the beautiful and the useful.” Good design, Rand asserted, is the succinct and simplified expression of a concept through visual form—and at is best, elevates the commonplace.

A seminal text of graphic design, this facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and includes a new foreword by Michael Bierut.

Published by Chronicle Books, 2014

96 pages, b&w, 6.5 × 8 in.
[8.4 oz]

ISBN 978-0811875-44-8