{"product_id":"the-pocket-universal-principles-of-ux","title":"The Pocket Universal Principles of UX","description":"\u003cp\u003eThis compact pocket-size version of \u003cem\u003eUniversal Principles of UX\u003c\/em\u003e features the concepts and guidelines included in the original version in a handy, portable format.\u003c\/p\u003e\n\u003cp\u003eRichly illustrated and easy to navigate, this little volume pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider; Empathize; Define; Research; Design; Validate, and delves into diverse principles, ranging from \"Design is not neutral,\" to \"Don't grade your own homework.\"\u003c\/p\u003e\n\u003cp\u003eUser Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. Instead, it's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do.\u003c\/p\u003e\n\u003cp\u003eThis landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.\u003c\/p\u003e\n\u003cp\u003ePublished by Rockport Publishers, 2024\u003c\/p\u003e\n\u003cp\u003eSoftcover, 216 pages, full color, 5.1 × 5.1 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 978-0-76-038803-7\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":48033440530686,"sku":null,"price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1681\/2497\/files\/ThePocketUniversalPrinciplesofUX_31b2b129-ea6b-4dc6-937c-76a0d2b18561.jpg?v=1775423860","url":"https:\/\/draw-down.com\/products\/the-pocket-universal-principles-of-ux","provider":"Draw Down","version":"1.0","type":"link"}