The Most Beautiful Swiss Books 2018 - Volume 08
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For the 2018 edition of the Most Beautiful Swiss Book catalog, which presents the results of the annual competition that highlights the most beautiful Swiss books, the results were published as nineteen separate issues. Each issue was printed in a limited edition of 160 copies at Neidhart + Schön.
The conceptual approach of this year's catalog explores the relationship of an original with its reproduction. Each volume reproduces the entire content of one of the awarded books. Across the nineteen editions, the books have been standardized in print, format, and paper, and each contains a second section that reports on the competition and winners.
The result is that each volume is also a facsimile – a model of the original.
Volume 08 replicates Der Durchschnitt als Norm, designed by Urs Lehni and Lex Trüb and published by Spector Books.
“A yellow softcover on the subtle interventions in public space by Zurich-based artist duo Meier & Franz plays adeptly with the format and the expectations of its readers. On the one hand, it is a relatively conventional book of text presenting conversations and essays on the development of Zurich’s urban environment in a single-column layout occasionally interspersed with black-and-white illustrations. On the other, the book’s material execution deploys two deliberately disorienting tactics: the use of thin, high-gloss paper makes it uncharacteristically heavy, while the extremely precise block, with the front cut edge bearing the author’s name, title and publisher printed in yellow and black makes it appear as though spine and cut edge are reversed.”
With text contributions by Tan Wälchli and Joost Grootens.
Designed by Teo Schifferli
Published by Bundesamt Fur Kultur Bern
Softcover, pages variable, color and b&w, 8.25 × 11.75 inches