The Business of Design: Balancing Creativity and Profitability


By Keith Granet

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between.

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

With a foreword by American designer Holly Hunt

Published by Princeton Architectural Press, 2021
Second edition, updated and revised

Hardcover, 224 pages, 8 × 10 inches

ISBN: 978-1-61-689998-1

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