Creating a range of designs with a recognizable and continual element is a standard requirement well observed by many graphic designers. Serial design can be seen everywhere from magazine covers to posters, letterheads, brochures and music packaging to advertising—all media that need to have a distinctive look, yet have a fresh appeal.

This book examines how designers approach this key discipline of crafting visual systems and looks at the applications and solutions they use.

Serialize highlights five variables and their permutations including Color, Typography, Images, Composition and Realization Techniques

Edited by Robert Klanten

Published by Gestalten, 2006

Hardcover, 205 pages, full color, 9.76 × 11.26 inches

ISBN: 978-3-89-955097-9