{"product_id":"pocket-universial-principles-of-branding","title":"Pocket Universal Principles of Branding","description":"\u003cp\u003eThis pocket-size version of \u003cem\u003eUniversal Principles of Branding\u003c\/em\u003e presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.\u003c\/p\u003e\n\u003cp\u003eRichly illustrated and easy to navigate, this compact reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Portable and easy-to-parse, this is a book that's easy to keep in your bag, on your desk, or anywhere you choose to work.\u003c\/p\u003e\n\u003cp\u003eFeatured principles include authenticity, social responsibility, world building, gatekeepers, rituals and routine. \u003c\/p\u003e\n\u003cp\u003eDesigned by John Hall Design Group\u003c\/p\u003e\n\u003cp\u003ePublished by Rockport Publishers, 2025\u003c\/p\u003e\n\u003cp\u003eSoftcover, 216 pages, full color offset, 4.92 × 4.92 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 978-0-76-039382-6\u003cbr\u003e\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":48630531064062,"sku":null,"price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1681\/2497\/files\/PocketBranding.jpg?v=1788124906","url":"https:\/\/draw-down.com\/products\/pocket-universial-principles-of-branding","provider":"Draw Down","version":"1.0","type":"link"}