Now You See It and Other Essays on Design / Michael Beirut


“Design is a way to engage with real content, real experience,” writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007).

In more than fifty short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. 

Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the “Forward” logo for Hillary Clinton's 2016 presidential campaign.

Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli.

Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this optimistic and entertaining collection of work.

“Every 12-year-old with an Instagram account is thinking about their brand through their clothes, expression, and background in a photo. People have always been conscious of their own presentation but the capacity to express that to an audience of infinite size is completely new. That, in a way, is a design process. Any insight into what designers think and what they’re trying to achieve can be instructive for people.” —Michael Beirut, quoted in Design Week Magazine

Published by Princeton Architectural Press, 2017

Hardcover, 240 pages, 6.4 × 9.2 inches

ISBN: 978-1-61689-624-9

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