{"product_id":"meccha-kirei-graphic-design-in-japan-mapping-a-generation","title":"Meccha Kirei! Graphic Design in Japan - Mapping a Generation","description":"\u003cp\u003eHow are younger generations making their mark in the field of graphic design in Japan today? How have various environmental, health, and nuclear crises influenced their practice, and what is the reality of women’s role in the design field? Through field research and interviews conducted by Alexandre Dimos with almost two dozen designers since 2018, this book maps out a generation of Japanese graphic designers born between 1970 and 1990.\u003c\/p\u003e\n\u003cp\u003eOf Japanese designers, Western audiences are familiar only with the most prominent figures, such as Tadanori Yokoo and Ikko Tanaka. Since World War II, independent designers and advertising agencies have shared commissions, and many of their works have accompanied the country’s economic development beginning in the 1960s. However, nearly seventy years later, what has become of the work of a generation seeking to assert its uniqueness amid mass production?\u003c\/p\u003e\n\u003cp\u003eThrough a presentation of the work and careers of some twenty designers, this book sets out to showcase the practices and the role played today by this generation. This subjective selection highlights the diversity of contemporary graphic design practices in Japan and offers a sampling of original works previously unseen outside of Japan.\u003c\/p\u003e\n\u003cp\u003eFeaturing Allright (Yui Takada), Kazunari Hattori, Midori Hirota, Yoshiaki Irobe, Atsuki Kikuchi, Kitasenju Design, Aiko Koike, Daito Manabe, Rikako Nagashima, Mariko Okazaki, Tomohiro Okazaki, Shun Sasaki, Syunichi Suge, Tezzo Suzuki, Mina Tabei, Yuri Uenishi, UMA\/design farm (Yuma Harada), Bunpei Yorifuji\u003c\/p\u003e\n\u003cp\u003eIncludes essays and texts by Alexandre Dimos, Tetsuya Goto, Uriah Gray, Takashi Kashima, Ray Masaki, Kiyonori Muroga, and Sakura Nomiyama, as well as short profiles of designers.\u003c\/p\u003e\n\u003cp\u003eEdited by Alexandre Dimos\u003c\/p\u003e\n\u003cp\u003eDesigned by deValence\u003c\/p\u003e\n\u003cp\u003ePublished by B42, 2026\u003cbr\u003eIn English\u003c\/p\u003e\n\u003cp\u003eSoftcover, 192 pages, full color offset, 8 × 10.5 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 978-2-49-498356-4\u003c\/p\u003e","brand":"Draw Down","offers":[{"title":"Default Title","offer_id":68052788379902,"sku":"DDB-003-13Nov2026","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1681\/2497\/files\/MechaKirei_GraphicDesigninJapan.jpg?v=1794604901","url":"https:\/\/draw-down.com\/products\/meccha-kirei-graphic-design-in-japan-mapping-a-generation","provider":"Draw Down","version":"1.0","type":"link"}