{"product_id":"logo-in-real-life-notes-for-a-social-history-of-visual-identity","title":"Logo in Real Life: Notes for a Social History of Visual Identity","description":"\u003cp\u003eThis book is a social history of logos, from corporate branding to appropriation.\u003c\/p\u003e\n\u003cp\u003eIt chronicles the untold story in which logos take on a life of their own, moving away from corporate identity manuals and brand guidelines. Tracing the graphic influence of logos on memes, counterfeits, protests, fashion, pop culture or counterculture more broadly, this book calls for a new understanding of logos. \u003cem\u003eLogo in Real Life\u003c\/em\u003e archives and studies the artifacts that symbolize the history of graphic design—namely, logos, logotypes, brands, marks, trademarks—investigating their informal circulation and exploring the consequences of their existence in the lived environment.\u003c\/p\u003e\n\u003cp\u003eThe result is a different story: one conceived by the public that consumes, uses and reappropriates logos. A participatory narrative that gives voice to mispronunciations, dupes, knockoffs, imitations and détournements, the book discusses logos in a new light: not as intact objects resulting from the genius of professionals and masters, but as a liquid form. \u003cem\u003eLogo in Real Life\u003c\/em\u003e reframes the narrative around logos, positing that graphic design icons are \"open works,\" and that the public actively participates in the evolving life of brands, graphic design and visual culture.\u003c\/p\u003e\n\u003cp\u003eWith a foreword by Briar Levit\u003c\/p\u003e\n\u003cp\u003eWritten, conceived and designed by Michele Galluzo\u003c\/p\u003e\n\u003cp\u003ePublished by Set Margins' Publishing, 2026\u003c\/p\u003e\n\u003cp\u003eSoftcover, 280 pages, 105 b\u0026amp;w images and 24 color images, 4.53 × 7.08 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 978-9-08-357959-7\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":48846789443838,"sku":null,"price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1681\/2497\/files\/LogoinRealLifeDrawDownBooksPhotoChristopherSleboda.jpg?v=1788553654","url":"https:\/\/draw-down.com\/products\/logo-in-real-life-notes-for-a-social-history-of-visual-identity","provider":"Draw Down","version":"1.0","type":"link"}