Letraset: The DIY Typography Revolution
By Adrian Shaughnessy
Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression. The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting. The book also looks at Letraset’s present-day revival among a new set of admirers who recognise the typographic excellence of the system’s typefaces. A fold out timeline of Letraset history is included, along with many rare specimens from Letraset's past—catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.
With an introduction by Malcolm Garrett, and in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft. Essays by Colin Brignall, Dave Farey and Mike Daines – all key members of the Letraset team – provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.
Edited by Tony Brook and Adrian Shaughnessy
Designed by Spin (Tony Brook and Claudio Klat)
Published by Unit Editions
Printed in an edition of 2,000 copies
Softcover, 312 pages, 4 color litho plus Pantone, 8.7 × 12.53 inches