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Led by Example — Archive


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In the spring of 2018, Led by Example was created by Farah Kafei and Valentina Vergara, two graphic design students finishing their senior year at Pratt Institute.

The campaign they initiated rallied for more women at the head of classrooms teaching graphic design and for the inclusion of more women in the history of design education. 

A number of events became part of the campaign, including Missing Pages, an interactive installation that was mounted to highlight women underrepresented in design history textbooks; and Against All Odds, a panel discussion with Carly Ayres, Natasha Jen, Ellen Lupton, and Tracy Ma which focused on gender disparity in graphic design education and its effects. 

This publication brings together the research, planning materials, design process, and physical manifestations that became Led by Example. A section on “Aspirations” for the project also compiles lessons learned and suggestions for concrete change.

Useful as a collection for educators and students interested in gender parity in graphic design leadership, as well as those interested in graphic design education  and graphic design education history, this publication also serves to document the power of student-initiated activism. 

Conceived, designed and published by Farah Kafei and Valentina Vergara

Published in 2018

150 pages, full color and b&w with white coil binding, 8.5 × 11 inches