Jurriaan Schrofer (1926-90): Restless Typographer
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A book celebrating the experimental typography of Dutch graphic designer Jurriaan Schrofer. He worked for the renowned design studio Total Design and was an outspoken figure within Dutch professional design organizations.
Most of all he was an experimentalist in letterforms and typography. He was a pioneer in corporate identity; a designer of photo books; and art director of the architectural magazine Forum.
Includes an essay by design writer Frederike Huygen who describes Schrofer's work as ‘research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning.’
It's Nice That comments: “Schrofer’s... progressive development of letterforms from the 1950s to 1980s shaped the way we approach type today, particularly in his prescient use of square grid systems and dot matrices that became the backbone of typographic styling in the early years of personal computing.”
The book is luxuriously printed with a spot Pantone and has an open printed spine.
Edited by Tony Brook and Adrian Shaughnessy
Designed by Spin
Published by Unit Editions
Softcover, 144 pages, 8.5 × 12.25 in