{"product_id":"german-design-1949-1989-two-countries-one-history","title":"German Design, 1949–1989: Two Countries, One History","description":"\u003cp\u003eThe cheap, colorful plastic designs of East Germany pitted against the cool functionalism of West German design: \u003cem\u003eGerman Design 1949–1989: Two Countries, One History \u003c\/em\u003edoes away with such clichés. More than 30 years after German reunification, it presents a comprehensive overview of German design history of the postwar period for the first time ever.\u003c\/p\u003e\n\u003cp\u003eWith over 300 illustrations and numerous examples from the fields of design—fashion, furniture, graphics, automobile, industrial and interiors—the book shows how design featured in daily life on both sides of the Wall, the important part it played in the reconstruction process and how it served as a propaganda tool during the Cold War.\u003c\/p\u003e\n\u003cp\u003eKey objects and protagonists—from Dieter Rams or Otl Aicher in the West to Rudolf Horn or Renate Müller in the East—are presented alongside formative factors such as the Bauhaus legacy and important institutions such as the Hochschule für Gestaltung (HfG) Ulm.\u003c\/p\u003e\n\u003cp\u003eThe exceptional case of the division of Germany allows a unique comparative perspective on the role design played in promoting socialism and capitalism. While in the Federal Republic to the West, it became a generator of the export economy and the “Made in Germany” brand, in the East it was intended to fuel the socialist planned economy and affordability for broad sections of the population was key. While the book highlights the different realities of East and West, the many cross references that connected design in both are also examined. It impressively illustrates the many facets of German design history in the postwar period: from the domestic sphere to global politics, from industrial products to design’s role as a tool of protest that foreshadowed the fall of the Berlin Wall in 1989.\u003c\/p\u003e\n\u003cp\u003eWith texts by text by Paul Betts, Greg Castillo, Petra Eisele, and Siegfried Gronert.\u003c\/p\u003e\n\u003cp\u003eEdited by Mateo Kries, Thomas A. Geisler, Erika Pinner, and Klara Nemecková\u003c\/p\u003e\n\u003cp\u003ePublished by Vitra Design Museum, 2021\u003c\/p\u003e\n\u003cp\u003eISBN: 978-3-94-585244-6\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":48866861515006,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1681\/2497\/files\/GermanDesignDrawDownBooksPhotoChristopherSleboda.jpg?v=1788556935","url":"https:\/\/draw-down.com\/products\/german-design-1949-1989-two-countries-one-history","provider":"Draw Down","version":"1.0","type":"link"}