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A playful celebration of one of the most irreverent labels in fashion and design. A visual feast that celebrates Fiorucci's graphic archive.

Edited by David Owen with a foreword by Sofia Coppola

Fifty years after its founding by Elio Fiorucci in 1967, the iconic Milanese fashion label has entered a new phase of ingenuity. Published to coincide with the fiftieth anniversary of the label and the glittering unveiling of its new collection and retail stores, this book is a tribute to the history of a pioneering brand and a celebration of its colorful future.

Bright, colorful, sexy, and irreverent, Fiorucci came to define more than any other brand the fashion of the 1980s. Famous for scouring the world to bring vibrant elements of global underground culture into their designs, Fiorucci is responsible for defining the extravagant palette of the post-punk era, with neon and fluorescent tones, iridescent spandex and stretch denim, bringing the influences of pop art and pop culture to bear on fashion for the first time.

In the spirit of Fiorucci itself, this delightful book is a bright and intoxicating tour through everything from the first leopard-print patterns to the new designs defining the future of this iconic brand. 192 pages of pure fashion fun, with archival photographs, posters, and graphics which sum up Fiorucci's influential and groundbreaking aesthetic. 

Includes interviews with Maripol, Terry Jones, David Dewaele, Douglas Coupland, Toscani, and Marc Jacobs.

Designed by Melanie Mues

Published by Rizzoli, 2017

Hardcover, 192 pages, full color, 9.5 × 12.5 inches

ISBN: 978-0-8478-6015-9