{"product_id":"ecal-a-typographic-atlas","title":"ECAL: A Typographic Atlas","description":"\u003cp\u003eA type specimen is a document used by printers and type founders to present their catalogues. Initially produced as single sheets, it evolved into books as industrialization and rising literacy expanded typographic styles.\u003c\/p\u003e\n\u003cp\u003eToday, specimens mostly exist in digital form.\u003c\/p\u003e\n\u003cp\u003eThis is a type specimen. But not only.\u003cbr\u003e\u003cbr\u003eIt is also an Atlas: a collection of letterforms mapping ten years of typographic creation at ECAL \/ University of Art and Design Lausanne, Switzerland. Through two programs — its Bachelor in Graphic Design and Master in Type Design — ECAL has trained more than four hundred students graduates in the drawing, spacing, coding, and mastering of letterforms. The result is a wide map: from classical, easy-to-read text intended for small-size running copy, to wild display shapes; from experimental, barely readable forms to revisited classical models — across every genre of the contemporary typographic spectrum.\u003c\/p\u003e\n\u003cp\u003eTypography today is truly global. With students from more than thirty countries, ECAL captures cultural connections across the world and within the type design industry. Following the footsteps of early type specimens that juxtaposed Greek, Hebrew, and Latin scripts, the \u003cem\u003eTypographic Atlas\u003c\/em\u003e presents alphabets, abugidas, abjads, and hanzi\/kanji across a rich variety of writing systems, alongside letterforms in use in logos across multiple genres, since type design forms the very foundation of all graphic work.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBy juxtaposing these diverse approaches, ECAL affirms its role as an international crossroads for typographic design — where teaching, research, and practice continuously inform one another.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWith texts by James Langdon, Alexis Georgacopoulos, and Matthieu Cortat-Roller\u003c\/p\u003e\n\u003cp\u003eEdited by ECAL\u003c\/p\u003e\n\u003cp\u003eDesigned by Eurostandard \u0026amp; Giliane Cachin\u003c\/p\u003e\n\u003cp\u003ePublished by Empire Books, 2026\u003c\/p\u003e\n\u003cp\u003eHardcover, 536 pages, color and b\u0026amp;w, 8.5 × 11.75 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 979-1-09-599188-5\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":48201759293694,"sku":null,"price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1681\/2497\/files\/ECALATypographicAtlas_fb306745-5345-4616-a491-ba8065a503e4.jpg?v=1778875812","url":"https:\/\/draw-down.com\/products\/ecal-a-typographic-atlas","provider":"Draw Down","version":"1.0","type":"link"}