{"product_id":"apres-la-typographie-imprimerie-industrielle-et-avant-gardes-artistiques","title":"Après la typographie: Imprimerie industrielle et avant-gardes artistiques","description":"\u003cp\u003eBy Victor Guégan\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAprès la typographie \u003c\/em\u003eexamines the transformation of typography through the artistic avant-gardes of the early twentieth century, tracing the relationship between modernist experimentation, industrial printing, and the changing production of printed matter.\u003c\/p\u003e\n\u003cp\u003eFocusing on figures including Herbert Bayer, László Moholy-Nagy, El Lissitzky, and Max Bill, Victor Guégan explores how avant-garde artists and designers challenged established typographic conventions through photography, photomontage, new approaches to composition, and emerging reproduction technologies. Particular attention is given to the New Typography and the writings of Jan Tschichold, situating these developments within the broader industrialization of printing.\u003c\/p\u003e\n\u003cp\u003eThe book considers how modernist ideals of clarity, standardization, and mechanical reproduction reshaped graphic communication, while examining the lasting influence of these experiments on contemporary typography and visual culture.\u003c\/p\u003e\n\u003cp\u003eDesigned by deValence\u003c\/p\u003e\n\u003cp\u003ePublished by Éditions B42, 2025\u003cbr\u003eText in French\u003c\/p\u003e\n\u003cp\u003eSoftcover with pink foil, 216 pages, b\u0026amp;w with pink spot color, offset, 5.43 × 8.66 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 978-2-49-498327-4\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":68052971454718,"sku":"DDB-2026Nov13-005","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1681\/2497\/files\/Apreslatypographie_Imprimerieindustrielleetavant-gardesartistiques.jpg?v=1794605107","url":"https:\/\/draw-down.com\/products\/apres-la-typographie-imprimerie-industrielle-et-avant-gardes-artistiques","provider":"Draw Down","version":"1.0","type":"link"}