By John Kane

A bestselling practical introduction to typography, this book analyzes the basic principles and applications of type.

In this revised and expanded edition, graphic design educator John Kane includes more on digital type, as well as new material on setting of type, choosing an appropriate typeface, and the use of color to reinforce typographic hierarchy. The section on grid systems has been strengthened with the addition of new explanatory diagrams. 

A Type Primer also includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice. Kane has set up an accompanying website with further information and exercises to be used in conjunction with the book.

Engagingly written, this book is an invaluable resource for all students of graphic design and typography.

Designed by John Kane

Published by Laurence King, 2020
Second edition

Softcover, 240 pages, 2-color offset, 9.8 × 6.9 inches

ISBN: 978-1-78-627635-3