100 Ideas that Changed Graphic Design


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An accessible book that demonstrates how ideas have influenced and defined the field of graphic design.

Lavishly illustrated, the pocket edition of 100 Ideas that Changed Graphic Design is a provocative record of some of the best examples of graphic design from the last hundred years. The entries—arranged broadly in chronological order—range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Intended to be approachable, this book of basic design concepts is a helpful primer for those looking for an overview and a useful reference for students and educators.

By Véronique Vienne and Steven Heller

Published by Laurence King Publishing, 2019
Pocket edition

Softcover, 216 pages, full color, 6.6 × 8.6 inches

ISBN: 978-1-78-627389-5

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