I haven’t been there, but it’s on my list
Tropical beaches lined with palm trees, lush green meadows and mountainous snowy peaks. A postcard-leporello publication for a 2012 solo exhibition by Dutch artist Simon Kentgens:
"Tropical beaches lined with palm trees, lush green meadows and mountainous snowy peaks. Everyday we are surrounded by packaging that shows us these desirable landscapes. Each label is a small paradise that looks exactly like how we imagine it to be. Zooming in on the landscapes, the labels are detached from their commercial message: they are a window to our imagination. Grocery shopping becomes a trip to an exotic world. Simon Kentgens has been collecting and archiving packaging since 2007. The collection now consists of over a 1000 varieties from all over the world."
Enjoy your own piece of paradise with this precious collection of decontextualized images.
Designed by Remco van Bladel
Published by Onomatopee, 2012
8 postcards, perforated in leporella book, full color, 4 × 6 inches