Paul Rand: Conversations with Students


This volume presents Paul Rand's last interview, recorded at Arizona State University one year before his death in 1996. Rand shares his thoughts on varied topics ranging from design philosophy to design education.

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time.

Designed by Deb Wood

Published by Princeton Architectural Press, 2008

96 pages, 2-color offset, 5 × 8 inches

ISBN: 978-1-56-898725-5

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