This unique, comprehensive overview of advertising design strategies, written by best-selling, award-winning designer Alex W. White, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging.

Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. An extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist.

With more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising, Design, and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas.

Published by Allworth Press, 2007

Hardcover, 224 pages, full color, 8.5 × 11 inches

ISBN: 978-1-58-115465-8