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YALE ® T-shirt by Cindy Hwang & Orysia Zabeida
The product of several hours spent researching in the Paul Rand Papers at the Yale University Library, the Yale T-shirt both parodies and commemorates Paul Rand’s pioneering role in the development of corporate identities, as well as his long tenure as a professor of graphic design at Yale.
The shirt recasts some of Rand’s most iconic logos, including IBM, Westinghouse, and ABC, in the form of imaginary conference “swag.”
100% cotton t-shirt, 1-color screen-printing