The definitive guide to using typography in visual communication

By Ellen Lupton

Clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. This modern classic covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.

With information on: style sheets for print and the web; ornaments and captions; lining and non-lining numerals; small caps and enlarged capitals; mixing typefaces; font formats; and font licensing.

Also includes demonstrations of basic typography design, helpful exercises, and dozens of color illustrations. With an index, bibliography, a guide to copy editor's marks, and a selection of free advice!

Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.

Published by Princeton Architectural Press, 2012
Second edition, revised and expanded

Softcover, 224 pages, full color offset, 7 × 8.5 inches

ISBN: 978-1-56-898969-3